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Hi internet person. I'm Zi Fong, an Experience Designer with a background in industrial design. Helming from sunny Singapore, I side-hustle in portrait illustrations and slurping asian broths in 5 min.

Currently, I'm designing for human-centered tech ventures at BCG.X

UX

Scout View

Digital web campaign for the Scouts and Guides of Sweden, powered by Google Street View

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UX

Redesign Gov.sg

Redesigning gov.sg to better serve citizens in Singapore​

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Projection mapping

Magic ride

For Gif Fest Singapore

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UX

Livehacks

App experience designed to enhance the way people experience live entertainment events

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UX

Singpost rebranding

Web experience art direction

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UX

Digital parking lot

Fun works I've created out of pure fun and exploration

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Projection Mapping

Dyslexperience

Sensory empathy experience for peole with dyslexia

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UX

Nursing Home VR

VR experience for elderly from NTUC Health Nursing Home

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UX

VIBRaid

App experience to help the visually impaired take bus transportation

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UX

Respext

Keyboard plug-in to curb cyberbullying among kids

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Projection mapping

Medical education VR

Design research for gamified AR and VR medical education tools

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